For those of you who don't know what Copywriting or Search Engine Optimization (SEO) is, well, it is exactly what brought you here right now while you read this blog. Let me explain. Copywriting and SEO works hand in hand. My business, Media Playroom, brings you digital multimedia, and I will show you how my Copywriting & SEO service can drastically improve your business.
Copywriting is, from my experience, is a means to promote a business with an online presence or website, using key words and creative language to describe the business service or product. This is generally a writeup using high quality content on a website page, blog, digital newsletter, advertising writeup, or any form of corporate communication.
Specific key words relating to the business or topic, are used in the content of copywriting. Potential customers, when searching for that type of business, product, or service, enter those key words on search engines like Google or Yahoo. The search engine then uses those key words entered to bring up your article and business website on the results page of their search. This brings more traffic to your website and potentially more sales and income.
Copywriting and SEO is therefore, a powerful digital marketing tool for the ever expanding digital media world we live in. Its effectiveness and potential for reaching potential customers cannot be underestimated and should be a must-have for every business. The more regularly your website content is updated with a blog and the more words are used, the higher the ranking of your business article search on search engines.
Almost every middle class home now has a desktop computer, or laptop computer, or electronic tablet, or cellphone, with internet capability. This keeps people constantly informed as they scroll through the internet. Children are more advanced than ever, and for some time now, have grown up with electronic devices. This has become a quintessential part of their lives.
Digital media content has now overtaken print media. One of the contributing factors is environmental consciousness and preservation of trees by reducing paper usage. People have adapted to this change by utilizing more digital media such as reading ebooks on ereaders, downloading or uploading digital photos and images, and blogging as a form of freedom of expression.
The advent of social media such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, Flickr, and WhatsApp, has proliferated the use of digital media. This broad array of mediums to express oneself, has made using social media cool and trendy. Social media also makes it possible for people to share your business on the different platforms which increases social marketing.
This has resulted in digital media advertising also being more potent than print media advertising. If your business does not have an online presence, you need to get on the digital media bandwagon as soon as possible and take advantage of reaching the majority of the world population who are electronically inclined.
The whole purpose of Copywriting and SEO is to increase Publicity. Every businesses wants publicity and the widest reach of publicity now is through digital media. It is also the most cost effective and direct form of marketing. By using Copywriting and SEO services for your business, you stay relevant and give your business credibility in terms of adapting to our changing world and its opportunities.
In order for Copywriting and SEO to be effective, it is essential to understand a business fully before committing to undertake a copywriting service. You also need to be savvy and competent with written language in order to convey the message succinctly and understand how search engines rank words and articles.
Different businesses require different styles and tones of language depending on its nature. For example, copywriting for a dentist requires a professional, factual, and informative style and use of language, while copywriting for a kids jumping castle business requires playful, exuberant, and energetic vocabulary.
The structure of an article needs to have clearly defined paragraphs, which are easy to read and should be long enough to be on the highest rank on search engines. There is also a double edged sword in that the longer the article the more captivating it needs to be to keep the reader enthralled enough to read it to the end.
My experience in copywriting has enabled me to write on various businesses ranging from celebrity news, to beach holiday bungalows, to lawnmowers, to biofuel machine manufacturers, to new university programs. I have the know how to take your business into the stratosphere of digital media and advertising.
I implore you to consider the benefits of Copywriting and SEO. Don't hesitate to contact me to provide you with high quality content for your homepage or your blog. Visit my Copywriting & SEO page and leave your contact details on that page or at the bottom of this page. I could update your blog page with fresh, new, relevant content once a week or as often as you like. This new content will bring even more customers to your website. I will provide your business with the capability to thrive and prosper.
I am a 36 year old, single, South African, currently living in Johannesburg - the city of gold. My tertiary education includes a BCom honors degree in Finance, and a Postgraduate Diploma in Marketing and Supply Chain, all from the University of KwaZulu Natal. My interests are fitness, singing and playing Spanish guitar, watching sport, seeing nature and wildlife, and eating out.