Social Media according to the Merriam Webster dictionary is, "forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)."
Social media marketing according to www.investopedia.com is, "The use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers and engage in with existing customers."
From these two definitions we can see that social media and marketing has a strong link in connecting people through a digital interface such as a computer or smart phone. Social media has become an integral part of peoples' lives and made it easier to interact with others across the world. It has also added another dimension to marketing and has revolutionized the landscape of reaching potential customers.
Some interest facts on the number of social media active users (in millions), as of January 2017, according to statista.com:
From this graph we can see that Facebook has almost double the number of followers than its nearest competitors and remains the leader in terms of audience reach.
Interesting Facebook statistics (http://newsroom.fb.com/company-info/:)
If you have used Facebook before you would have noticed that it is a platform on which people share ideas, thoughts, feelings, comic relief, memes, marketing of businesses, and connecting with people through text, images, video clips, or advertisements and pages.
It is a multifaceted all encompassing media platform, and carries a lot of weight in terms of a marketing medium. Marketing with Facebook is convenient in that you can talk about your business as well as showcase it visually with images and video clips. You can create and set up a business page. On this page you can post updates about your business.
If you sign up for the boost package, you can get Facebook to promote your business as an advert. This would prompt people to click the like button on your page when they see the advert. They can also explore your business in more detail such as reading your business description or visiting your website.
Most Popular Global topics talked about on Facebook in 2016:
As you would see from this list above that the topics focused on Facebook were very relevant and pertinent to what was most important in the world.
With the increasing trend towards live video posts, Facebook has also shared a list of the top 10 live videos in 2016:
Below is the most popular video on Facebook for 2016, for you to watch - Candace Payne (Chewbacca Mom). It is hilarious!
Interesting Instagram statistics:
If you have used Instagram you would know that it is mostly a visual app displaying pictures, and video clips. As a result of this, it conveys a message quicker for people on the go. They don't have to pour through long text. A message could be conveyed immediately through an image or a video clip.
It is an important and fast growing media platform because of the speed of marketing products or services. It is also appealing because people like to watch videos with sound as it is more sensory and has a more personal effect. Instagram has cool photo and video editors. This allows you to filter photos with different shading as well as adding touch up accessories to selfies such as glasses, or cat whiskers or flower tiaras and the list is endless.
These playful accessories are highly appealing to a younger audience. It would make sense to market your business strategically given the preferred age of this social media's users. Instagram also made the public aware of its newest feature to its App call Instagram Direct. This feature allows you to send photos or videos to the friends you choose directly in the Instagram messenger, which disappears once viewed.
You can also post or view disappearing photos or videos publicly, called instagram stories. The instagram stories appear right at the top of the app and provides an additional form of advertising. Instagrammers can video record anything from their daily activities, to their business and it disappears at the end of the day. You can also track who has viewed your video. It is even more appealing than the normal Instagram posts.
Below is a link to a funny Instagram video clip by Amanda Cerny:
Click to set custom HTML
Interesting facts on WhatsApp https://www.whatsapp.com/about/
WhatsApp is a great way to market your business to people who are familiar and close to you. The people who are your WhatsApp contacts are generally people you know. Marketing through WhatsApp is more intimate than other forms of social media and is accompanied with greater trust. You generally get instant feedback as people are generally more receptive to WhatsApp messages.
Below you can watch a video I created for my business. I sent this video to all my contacts on WhatsApp.
Interesting Twitter statistics: https://about.twitter.com/company
Below is the most tweeted picture on Twitter:
Below are some testimonials from small businesses verifying the benefits of using Twitter as a marketing tool:
The value of Twitter is that you can regularly update your audience with tweets to keep them in the loop of your business. It is usually done in real time as followers on Twitter like to keep up with the latest news and information. This would be a good platform to tweet information without worrying about overkill, as with other social media.
Email marketing is another digital form of marketing. This is an alternate form of marketing to social media. According to McKinsey & Company, Email remains the most effective way to acquire customers. Their research shows that Email marketing is 40 times more effective than Facebook and Twitter combined. The reason is that 91% of US customers still use email daily. Below you will see a graph of the comparison of email to Facebook, Twitter, and Organic Search:
Below is an email marketing template I designed for a client. The email is designed to be opened on laptops as well as smart phones. It fits within the screen of smartphones and you can scroll up and down your screen to view the email advert. The client I designed it for, requested it to send to his customers. He finds this to be the most effective method of marketing for his business, as it is a quick summary of his products on promotion. Contact Media Playroom on 0846777194 or email email@example.com for a custom designed email marketing template for your business. Visit https://www.mediaplayroom.comwww.mediaplayroom.com for more digital marketing services.
I am a 37 year old, single, South African, currently living in Johannesburg - the city of gold. My tertiary education includes a BCom honors degree in Finance, and a Postgraduate Diploma in Marketing and Supply Chain, all from the University of KwaZulu Natal. My interests are fitness, singing and playing Spanish guitar, watching sport, seeing nature and wildlife, and eating out.