Consumer Research is essential to your marketing strategy. Data is gathered through primary and secondary research and converted into information specific to your business.
Primary research includes:
We find that surveys provide the quickest feedback and is effective. We have a huge social media presence so we could conduct surveys and provide a broad spectrum survey that is diverse as it is informative. The majority of our audience is in the age rage 21 to 40 years. Our surveys are fun and captivating. We can gather relevant information from the surveys based on the votes of our audience and gauge interest level on a product, question, or service.
Our surveys are industry leading in that our social media followers are from all over the world. Therefore, the surveys we conduct provide a global view. This is important as we live in a global world now, where trends, and lifestyle factors are merging across countries and being adopted globally. Your product or service could be tested in the market through our surveys and enable you to make informed decisions.
Decisions that you could make from our surveys could enable you to target certain regions, find out the level of interest in your product, and quantity required for your product. Armed with this information from our surveys, your business could follow the right direction and become a success. Don't leave it to chance, Contact us to do your surveys and you won't regret it.
Secondary Research includes:
Consumer Research optimizes you business and provides you with the 4 tools in the marketing mix, Product, Price, Place, and Promotion. This allows you to define and identify your goods and services, know how much customers will pay for your product, activities required to make your product available to consumers, and activities required to demonstrate the value and merit of your product.
Specific information provided from the research would relate to for example, demand for your product, your target market, lifestyle factors, consumer trends, rivals and competition, how and where to market your product or service, how much to charge for your product or service.
If you would like to know more or request this service, please complete the form below and enter your Name, Email, and Comment. Click the 'Submit' button when completed.
I am a 36 year old, single, South African, currently living in Johannesburg - the city of gold. My tertiary education includes a BCom honors degree in Finance, and a Postgraduate Diploma in Marketing and Supply Chain, all from the University of KwaZulu Natal. My interests are fitness, singing and playing Spanish guitar, watching sport, seeing nature and wildlife, and eating out.